A website can look polished and still contain outdated information, broken conversion paths, inconsistent service pages, old promotions, location mistakes, SEO gaps, or pages that were never cleaned up after a redesign.
I personally review your live website to identify issues that may be affecting credibility, usability, search visibility, and the customer experience.
No guarantees of rankings or traffic. Just an honest, in-context review of what your website actually shows.
Not every website needs the same level of review. The right starting point depends on the size of your site, how it's maintained, and what you're trying to understand.
A quick second opinion on the live website. I'll personally review several important areas and identify a handful of current issues, inconsistencies, or opportunities worth addressing.
What I look at
This is intentionally focused. It's a second opinion and a starting point — not a full-site crawl or exhaustive technical audit.
Larger websites often develop issues that are difficult to see from the homepage alone. A comprehensive audit goes deeper into the structure, consistency, accuracy, conversion flow, and overall condition of the live website.
Large or multi-location websites
High-traffic sites
Home-service companies
Websites with dozens or hundreds of pages
Agency-managed websites
Preparing for a rebuild or migration
Unsure whether the site is being maintained properly
Cross-page consistency and templates
Comprehensive audits are paid engagements, custom scoped and priced based on the size, complexity, and depth of review required.
A 15-page local business website and a 500-page multi-location website require very different levels of review, so I scope each comprehensive audit around the actual site.
Not sure which level you need? Start with the free QA Snapshot.
Automated tools can flag a lot. None of it matters unless it's checked against the website a real customer actually sees. These are the categories I review and verify directly on the live page.
Reviewing whether what customers see matches the business as it actually is today.
Important for home-service and multi-location websites where template mistakes are common.
Understanding how a visitor gets from interest to contact — and where it breaks.
Finding the leftovers and loose ends that accumulate as sites change and grow.
Note: This is cleanup-level QA — broken links, stale pages, placeholders, and indexing issues. Not penetration testing or advanced infrastructure auditing.
Checking that pages are structured and targeted so the right content is connected.
No ranking guarantees. Structure that makes sense for the site is the goal.
When monitoring is available, behavior can reveal problems traffic reports can't.
Behavioral data is most useful in interpretation and action — understanding why someone stopped or got stuck, then fixing it — rather than just collecting numbers.
Here are anonymized examples of the kinds of issues a manual, in-context review tends to turn up.
A promotion expired months ago but remains live across multiple service or location pages.
A page targeting one city contains copy, phone numbers, or project information from another location.
Old versions of pages remain publicly accessible after a redesign or website migration.
Visitors repeatedly click an element that looks actionable but does not actually provide a next step.
Placeholder text, raw shortcodes, unresolved variables, duplicated descriptions, or incorrect service references remain live.
The website gradually becomes inconsistent as services, policies, staffing, warranties, locations, or company information change.
None of these necessarily mean a website was poorly built. Websites change over time. The larger the site becomes, the easier it is for inconsistencies to develop.
That does not prevent you from getting an independent website review.
Designed by Dane can provide a second set of eyes focused specifically on the live website — identifying issues, documenting findings, and either providing recommendations to your existing team or implementing approved improvements directly.
If you later need more hands-on website management, I can also take on a larger role.
An objective, in-context review of the live site — separate from the team that built or maintains it.
Approved improvements implemented directly — alongside your existing team and process.
Take on a larger website-management or custom partnership role when that's what the business actually needs.
You do not have to replace your current team to work with Designed by Dane.
I inspect the live website, important pages, site structure, content, conversion paths, and relevant business information.
Potential issues are checked directly on the live page before being included as findings. Search snippets, automated flags, or assumptions are never presented as confirmed issues.
Findings are organized by importance so the business can distinguish urgent corrections from longer-term improvements.
The business can make changes internally, send findings to its existing agency, hire Designed by Dane for one-time improvements, or move into ongoing management or oversight.
The audit has value on its own — even if you don't hire Designed by Dane right away. Prioritized, verified findings are yours to act on however you choose.
Automated crawlers are useful for discovery, but they do not always understand context. I verify findings against the live website before presenting them so the report focuses on real issues rather than inflated error counts.
Tools can help find things. Human verification determines what actually matters.
An audit doesn't automatically push you into an ongoing plan. You decide what the findings become.
Use the findings as a one-time website improvement project — planned and implemented on your schedule.
Move into ongoing Website Management & Oversight so the site continues to be reviewed as the business changes.
Send the findings to your internal team or current agency and use Designed by Dane as an independent QA layer when needed.
Larger businesses can also request a custom website partnership if they want Designed by Dane to take on more direct responsibility for the site.
Two short examples from ongoing website oversight work — the kind of issues that only become visible when someone is actually reviewing the live website.
Visitor behavior → website improvement
Visitor-behavior monitoring showed someone repeatedly trying to interact with an emergency-service message. The element was updated to provide direct call and text options.
Website accuracy → correction
Ongoing review identified outdated or inconsistent business information that was corrected so the live website better reflected the business — as it actually was.
Just a few fields — no phone number required. I'll review what you submit and respond by email.
A review is a starting point, not a commitment. Whatever it reveals, there's a practical next step — whether that's fixing what matters, moving into ongoing management, or exploring a larger custom website partnership.
01 — Snapshot
A focused, low-friction second opinion on the live site.
02 — Audit or Improve
A deeper review, or direct improvements to what was found.
03 — Stay Ahead
Ongoing review and upkeep as the business evolves. Custom partnerships for larger sites.
Someone is actually looking at the live website — and checking whether what customers see is accurate, functional, and useful.