Every website is built around the business behind it. Whether you need a simple online presence or a deeper site with service pages, local SEO, and trust-building sections — here's what that looks like in practice.
Goal:
Create a unique online presence for Brent Terry and the RedFirehouse brand centered around storytelling, books, and the historic Lowell Firehouse.
Focus:
Dark editorial design, artistic imagery, organized book catalog, speaking/workshop integration, and immersive brand storytelling.
Result:
A polished multi-page author website that showcases Brent's books, creative work, speaking opportunities, and the RedFirehouse identity in a visually distinct and mobile-friendly experience.
SEO / AIO / GEO Foundation
Goal:
Create a warm, trustworthy website for a childcare business that needed to clearly communicate its programs, values, enrollment information, and next steps for parents.
Focus:
Parent trust, mobile-friendly browsing, program clarity, FAQ-style information, tour/waitlist flow, and a softer visual style that feels welcoming and professional.
Result:
The Baby Haven now has a clear and inviting website that helps parents understand the childcare experience, learn about programs, and take the next step with confidence.
SEO / AIO / GEO Foundation
"He listened to what I was looking for and created a beautiful thoughtful page that goes exactly in the direction I'm wanting!"
— Davia Butler, Owner
Goal:
Create a warm, elegant website for a luxury senior living community that clearly communicates its premium care offerings, amenities, and philosophy to families researching assisted living options.
Focus:
Warm, trustworthy design with elegant imagery, clear service presentation, trust-building through transparency, mobile-first browsing for family members, and simple inquiry pathways.
Result:
Curtis Hill Estate now has a polished online presence that reflects the quality of its facility, helps families make informed decisions, and presents a welcoming first impression that matches the in-person experience.
SEO / AIO / GEO Foundation
"Dane was professional, collaborative, quick and communicative. I appreciate all his work to getting our websites up and going in a timely manner."
— Angela Longnecker-Davis, recommends Designed By Dane
Goal:
Build a professional website for a performance-focused business that needed to explain its services, communicate credibility, and give potential clients a clear path to connect.
Focus:
Strong first impressions, service explanation, mobile optimization, clear contact flow, and a clean layout that supports the brand's performance-focused image.
Result:
Coby Performance now has a professional online presence that helps visitors understand what the business offers and makes it easier for potential clients to reach out.
SEO / AIO / GEO Foundation
"Dane was very professional, helpful, and easy to work with. He helped me create a website and build the vision behind my business. I could not recommend Dane enough."
— Jordan Coby, Owner
Goal:
Build a clean and conversion-focused website for an automotive business that needed to showcase services, communicate value, and make it easy for customers to take action.
Focus:
Service clarity, mobile usability, pricing and service presentation, trust-building, strong calls-to-action, and a professional layout that fits the automotive industry.
Result:
Tier 1 Automotive now has a sharp online presence that helps customers quickly understand the services offered and reach out with less friction.
SEO / AIO / GEO Foundation
"I wanted to give a big shoutout to Dane Burkenpas! He redesigned our website, and I couldn't be happier with how it turned out!"
— Jake Sorensen, Owner
Goal:
Create a professional website for a tattoo business that needed to showcase its style, build trust with potential clients, and give people an easy way to learn more or book.
Focus:
Visual presentation, artist credibility, mobile-friendly browsing, clean service information, portfolio-style sections, and clear booking/contact direction.
Result:
Inkspiration Tattoo PNW now has a more polished digital presence that helps potential clients view the brand, understand the studio, and feel more confident reaching out.
SEO / AIO / GEO Foundation
"Dane created a great webpage for my tattoo studio, Inkspirations Tattoo. They were fast, professional and I couldn't be happier with the final result. I highly recommend them to build and maintain your website."
— Melissa Louie, Owner
Goal:
Build a clean, professional website for a local HVAC business that needed to look trustworthy, explain services clearly, and make it easy for homeowners to request help.
Focus:
Mobile-first layout, clear service sections, simple navigation, professional visuals, and strong calls-to-action to help guide visitors toward making contact.
Result:
Luna Home Comfort now has a polished online presence that better represents the quality of the business and supports future customer inquiries.
SEO / AIO / GEO Foundation
"Dane did an awesome job building our website. The whole process was smooth and he really understood what I was looking for."
— Berto De Luna, Owner
Goal:
Create a professional HVAC website that clearly explains Miller Mechanical's services, builds trust with homeowners, and supports local visibility across the areas they serve.
Focus:
Service clarity, mobile-friendly navigation, trust-building sections, clear calls-to-action, and local SEO structure for heating, cooling, maintenance, diagnostics, and installation services.
Result:
Miller Mechanical now has a cleaner and more complete online presence that helps customers understand what they offer, where they work, and how to reach out for service or installation needs.
SEO / AIO / GEO Foundation
Goal:
Create a professional website for Rusty Cage (National Tribute to Soundgarden) and Pretty Penny (Portland's Ultimate Tribute to Stone Temple Pilots) to promote upcoming shows, showcase media, and provide booking information for venues, promoters, and fans.
Focus:
Custom grunge-inspired branding and design, upcoming and past show management, Electronic Press Kits (EPKs) for both bands, media galleries and performance videos, booking and contact functionality, and a mobile-friendly experience.
Result:
A professional digital presence for two active tribute bands, providing a central location for show announcements, booking inquiries, media content, and promotional materials — built on a scalable foundation that can grow with the bands.
SEO / AIO / GEO Foundation
Not every business needs a complete website rebuild. I also work within existing websites to redesign individual pages, improve messaging, create new service or location pages, strengthen mobile layouts, and build a better foundation for SEO.
The projects in this section represent targeted page builds and website enhancements. The original websites may have been created by another provider, and the descriptions below clearly identify the work I completed.
Squarespace Page Builds, Redesign & SEO Enhancements
High Top Exteriors already had an established Squarespace website but needed stronger messaging, a more polished visual direction, and dedicated pages for its priority services and locations.
I was brought in to complete targeted improvements within the existing website rather than rebuild the entire site. The project focused on creating clearer customer pathways, improving the presentation on desktop and mobile, and strengthening the website's foundation for local search visibility.
The primary goal was to help High Top Exteriors better communicate its roofing services, improve the experience for visitors arriving on the website, and create focused pages that could support future SEO and marketing efforts.
Rather than attempting to make one general Services page rank for every offering, the project introduced dedicated pages with service-specific content, calls to action, local language, and internal links.
As High Top Exteriors introduced bath and tub conversions as a new service, I created a dedicated landing page designed to speak to two different customer needs: homeowners looking for safer and more accessible bathing options, and homeowners who simply wanted to modernize an outdated bathroom.
The page presents walk-in showers, tub-to-shower conversions, walk-in tubs, Fibo and Onyx wet-area systems, installation expectations, financing information, licensing, and clear estimate requests. The content also clearly defines the project scope so visitors understand that High Top Exteriors focuses on the bathroom's wet area rather than complete bathroom remodeling.
Platform
Squarespace
Project Type
Targeted website enhancements and new page builds
Industry
Roofing, exterior remodeling, and bath conversions
Service Area
Vancouver, Southwest Washington, and the Portland metro
Project clarification: The original High Top Exteriors website was created by another provider. Designed by Dane completed the homepage redesign, new landing pages, targeted visual improvements, mobile formatting, internal linking, and SEO-focused enhancements described above.
Let's build a website that shows off what you do and helps customers find you.