Your website should make it easier to understand why someone should choose your business.
I design, rebuild, and improve websites for small businesses in Everett and the surrounding area — with a focus on clear messaging, useful information, strong mobile experience, and an obvious next step for the customer.
If it's not clear immediately, they leave.
Location and service area should be easy to confirm.
Proof, presentation, and clarity build that confidence.
An outdated site quietly undermines a good business.
Most of the decision happens on a small screen.
There should be an obvious next step, not a guess.
A good website makes those answers easy to find.
For businesses that do not yet have a useful professional site.
For older sites whose structure, design, or content no longer supports the business.
For existing websites that have good foundations but need:
Not every prospect needs a full rebuild. The right scope is the one that actually fixes what is holding the business back.
What matters is whether the website communicates the right things in the right order.
Structure
What belongs where, and what the visitor needs first.
Messaging
Communicating what the business actually does, clearly.
Hierarchy
Leading the eye from the first impression to the next step.
Trust
Proof and presentation that make the business believable.
Services
What you do, described in the customer's language.
Proof
Work, reviews, and evidence that support the claim.
FAQs
Answering the questions customers ask before they call.
Mobile Experience
Designed to work on a phone, not just shrink to fit.
Clear Next Step
An obvious action, so a visitor never has to guess.
A few examples of what the work actually looks like — not templates, but websites built around each business.
A warm, trust-focused site built to help families understand the home and the care before they ever visit.
Visit Site Author / BrandA storytelling-led build that turns a body of work into a clear, credible online presence.
Visit Site HVAC / Digital ProductA functional product site that makes the offer clear and the next step obvious.
Visit SiteFast Launch Website
Starting at $249
A streamlined option for businesses that need a professional online presence without a deeply custom build.
Custom Website Build
Starting at $499
For businesses that need a website built more specifically around their services, content, customer journey, and goals.
More complete custom sites are priced based on page count and scope.
Clear city/service context
Where the business operates is easy to understand.
Descriptive headings
Structure that tells both people and search engines what a page is about.
Useful page content
Written to help a customer, not to fill space.
Titles and meta
Accurate page titles and descriptions that match the content.
Internal links
Connecting related content so it's easier to find and understand.
Crawlable text
Content that search engines can actually read.
Mobile usability
A site that works well on the device most people use.
Real FAQs
Answers to the questions customers actually ask.
Business/service clarity
No confusion about what the business does and where.
The website is written for the customer first. Search engines just need to understand it too.
A local business website usually needs to communicate a few practical things clearly.
Designed By Dane is Washington-based and works with businesses across Everett and Snohomish County, as well as nearby communities including Lynnwood, Marysville, and Mill Creek — and remotely with businesses elsewhere.
Website management is optional. There is no required Designed By Dane monthly subscription after launch.
You can maintain your own site, or keep me involved through ongoing Website Management if you'd rather not handle updates yourself.
What you do, who you serve, and what's not working.
New build, rebuild, or targeted improvements — whatever fits.
Structure, messaging, and design working together.
You see the site and tell me what needs to change.
Tighten the details until it's right.
Your business is online with a clear next step for customers.
Website builds through Designed By Dane start at $249 for a Fast Launch Website, with Custom Website Builds starting at $499. Larger custom sites are priced based on page count and scope. See the pricing page for the full breakdown.
No. Designed By Dane is Washington-based and works remotely with businesses in other areas as well. This page is written for Everett and Snohomish County businesses, but the work itself isn't limited to one city.
Yes. Sometimes a full rebuild makes sense, and sometimes targeted improvements are enough. I'll recommend the approach that actually fits your situation — not automatically the bigger project.
Not necessarily. Location and service pages should exist when they provide genuinely useful information and match how the business actually operates — not just to manufacture more pages. I'll help you decide where a dedicated page is actually worth it.
I build a sensible search foundation — clear structure, descriptive headings, useful content, accurate titles, and crawlable text. That foundation doesn't guarantee a specific ranking, and I won't promise one.
I work across several supported platforms including Squarespace, Wix, GoDaddy Website Builder, and Hostinger Website Builder. The platform is chosen based on the business and the project rather than forcing every client into one system.
No required Designed By Dane management subscription. Third-party hosting, domain, and platform fees may apply depending on where the site lives, but Website Management with me remains optional.
Generally, yes — where the selected platform supports client editing. I'll set things up so you can manage your own site whenever the platform allows it.
You don't need to know how many pages you need or which platform makes sense yet.
Tell me about the business, what you currently have, and what isn't working. I'll tell you what I think makes sense.