Seattle, Washington / Small Business Website Design
Your website should make it easier for the right customer to understand why they should choose you.
I design, rebuild, and improve websites for Seattle-area small businesses with a focus on clear messaging, useful service information, strong mobile experience, trust, and an obvious next step.
The services and the value should be obvious without effort.
A visitor should be able to tell quickly whether the business is a fit.
Service area and location should be clear, not buried or assumed.
Real proof — work, reviews, results — should be easy to find.
Most visitors arrive on mobile. The site has to work there first.
There should be one obvious next step on every page.
The easier those answers are to find, the easier the website is to use.
For businesses without a useful professional site.
For older websites whose structure, design, messaging, or usability no longer represents the business well.
For existing websites with a usable foundation that need focused work.
Targeted improvements can include homepage restructuring, service pages, clearer messaging, mobile improvements, navigation cleanup, calls to action, trust content, portfolio and gallery presentation, location and service content, visual refinement, and search-foundation improvements.
Tell Me What's Not WorkingA useful website is built on structure, messaging, and a clear path — not just a list of pages.
Pages organized around how a customer actually thinks.
Clear wording that explains what the business does.
Each service explained clearly, without jargon.
The most important information first.
Real proof a customer can check.
Work, testimonials, and results presented honestly.
Answers to the questions customers keep asking.
A layout that holds up on a phone.
An obvious way to reach the business.
Starting at $249
For businesses that need a streamlined professional presence.
Starting at $499
For businesses that need a more individualized structure, broader content, deeper strategy, or more custom requirements.
More complete Custom Website Builds are priced based on page count and scope.
See Current PricingA few examples of what the work actually looks like — websites built around each business, not templates.
A small residential care home that needed to feel as warm and trustworthy online as it does in person — clear about the setting, the care, and the day-to-day, so families understand the home before they ever reach out.
Visit Curtis Hill Estate
A website built around storytelling and brand personality rather than a traditional local-service template — content presented around the identity of the project.
Visit Red Firehouse
A more functional build focused on presenting HVAC training products clearly and giving customers a straightforward path from understanding the offer to purchasing it.
Visit TechTrainer HVACA Seattle-area business website usually needs to communicate a few things clearly: what services are offered, where the business actually works, and how a customer should get in touch.
The services a customer can actually buy.
Service-area information that matches how the business operates.
How the business works, so nothing is left to guess.
The questions a Seattle customer is likely to ask.
A clear, reliable path to reach the business.
Work and results a customer can verify.
If your business serves Seattle, King County, or the surrounding Puget Sound area, that context belongs on your website — and your website and Google Business Profile should tell a consistent story. A few natural local references are enough; there's no need to list every neighborhood.
A website that supports search well is usually just a website built well. It has clear service topics, accurate location context, and structure a search engine can understand.
Build the website for the customer first. Give search engines enough structure to understand it too.
Most people are not viewing your website from a desktop. They are checking your business from their phone, which means the site needs to be easy to read, navigate, and act on from a small screen.
A mobile-friendly website creates a better first impression and makes it easier for a customer to move forward — the next action should always be obvious.
Website Management is optional. There's no required Designed By Dane monthly plan, and you can manage the website yourself if you prefer.
Third-party domain, platform, and hosting costs may still apply depending on where your website is built.
Ongoing help is available when you want it — for updates, edits, and improvements as your business changes.
Tell me about the business
I review what you need
I recommend the scope
I build or improve the site
You review it
We refine and launch
Learn what signs indicate your website may be losing leads.
Read the guideWhy mobile design is critical for local business websites.
Read the guideA breakdown of website pricing for small businesses.
Read the guideIf you already have a website but it feels outdated, confusing, or isn't getting inquiries, the answer is often targeted work — not a full rebuild. Improvements can address:
You don't need to know the platform, exact page count, or scope yet. Tell me about the business, what you already have, and what you're trying to improve.