Pricing / Designed By Dane

A serious website doesn't need a $10,000 agency.

Most small businesses don't need a huge agency team, a complicated process, or a five-figure build. They need the right amount of website for where their business is now — built well, with room to grow later.

Start with what you need. Add more when you need it.

Website Builds

Start with the amount of website your business actually needs.

1–3 Pages

$499

Best suited for a focused small-business presence where the website needs to establish credibility, explain the business clearly, and generate inquiries without unnecessary complexity.

Typical examples might include: Home · Services · About / Contact

4–6 Pages

$799

For businesses that need more room to properly explain services, establish trust, answer common questions, showcase work, or target multiple important areas of the business.

Possible page types might include: Home · About · Services · individual service pages · Portfolio / Gallery · FAQ · Contact

7+ Pages

Starting at $1,200

For businesses that need a larger site architecture, multiple services, location pages, deeper content, or more advanced functionality. The starting point is $1,200 because complexity can vary significantly beyond seven pages.

What every website build is actually paying for.

The price is not simply "number of pages."

Structure
What information belongs where, and what the visitor needs to see first.
Messaging
Helping the business communicate what it actually does clearly.
Mobile Experience
The site should work intentionally on phones, not simply shrink.
Search Foundation
Clear page structure, metadata, headings, internal linking, and other foundational on-page SEO considerations.
Conversion
Clear next steps and calls to action appropriate to the business.
Design
A visual system that actually fits the company rather than another interchangeable template.
Handoff
The finished website is not permanently dependent on Designed By Dane.
Need something simpler?

Fast Launch Websites — starting at $249

Not every business needs a full custom website project on day one. Fast Launch is a streamlined option for newer businesses and simple service companies that need the essentials done well — without the deeper strategy, custom UX, and broader scope of a full Designed By Dane build.

If you simply need a professional, straightforward presence online, Fast Launch keeps the scope intentionally lean.

Fast Launch

"I need to get online professionally and quickly."

  • Streamlined scope
  • Proven structure
  • Essential business information
  • Client branding and content
  • Straightforward contact path
  • Designed to launch efficiently

Starting at $249 — streamlined scope.

Custom Website Build

"I want Dane to determine what this website should actually be, how it should work, and how the experience should be structured."

  • Custom site architecture
  • Deeper strategy
  • Individualized UX
  • More extensive design direction
  • Broader SEO and site structure
  • Room for advanced functionality and interaction

Fast Launch is intentionally focused.

It is generally not intended for projects that need:

  • Advanced custom UI / UX
  • Large website architecture
  • Complex service structures
  • Extensive SEO strategy
  • Advanced integrations
  • E-commerce
  • Substantial custom functionality
  • Heavily customized interactive experiences

Not sure which one you need? Tell me about the business. I'll tell you which option makes sense — even if it's the cheaper one.

Improvements / Rebuilds

You don't have to start over just because something isn't working.

Designed By Dane also works on existing websites. Send me the URL and tell me what's bothering you. I'll take a look at what you already have before assuming you need a complete rebuild.

Show Me Your Current Site

Examples of what this can include

  • Redesigns
  • Homepage improvements
  • New pages
  • Service pages
  • Mobile improvements
  • Conversion improvements
  • Navigation / structure improvements
  • SEO-oriented structural improvements
  • Content organization
  • Visual modernization
  • Adding functionality supported by the platform

Pricing for these projects is quoted based on scope.

Some websites are simply more complicated than others.

Page count is a starting point, but scope can change based on the specifics of the project.

  • E-commerce
  • Large product catalogs
  • Custom forms
  • Booking / scheduling integrations
  • Advanced interactive UI/UX
  • Extensive content migration
  • Unusually complex page structures
  • Third-party integrations
  • Custom functionality
  • Unusually large amounts of content

If something materially changes the scope, I'll tell you before we move forward. The point is to know what you're paying for — not discover it halfway through the project.

Ownership

Your website doesn't become a subscription because I built it.

Once the project is complete, you can manage the site yourself. If you'd rather have me continue handling changes, maintenance, updates, or improvements, ongoing support is available.

Manage It Yourself

Your website remains yours. You are not required to keep paying Designed By Dane just to keep the site.

Keep Me Involved

Optional Website Management is available if you'd rather have someone continue handling updates and improvements.

Optional Ongoing Support

Want me to keep handling it?

Website Management is an optional continuation after the project. Depending on the plan, it can cover text and content updates, image changes, page adjustments, minor design improvements, general website upkeep, and ongoing improvements to existing content.

Starter

$75/month

Best for businesses that need occasional updates and basic website care — small text updates, image swaps, basic page edits, button or link updates, contact form checks, and a monthly website check-in.

Plus

$150/month

Best for businesses that want their website actively improved and kept current — everything in Starter, plus more involved content updates, new section additions, testimonial or review updates, basic SEO title and description updates, CTA improvements, and monthly recommendations.

Growth

$250/month

Best for businesses that want ongoing website improvements, trust-building updates, and visibility support — everything in Management Plus, plus one new content improvement per month, Google review or testimonial placement, basic Search Console review, local visibility suggestions, and monthly growth-focused reviews.

Google Business Profile Management

Your Google Business Profile shouldn't look abandoned.

Your Google Business Profile is often one of the first things a local customer sees. It shouldn't look neglected. This optional service helps keep your profile accurate, current, and working for you.

$75/month

A leaner level of support for keeping the essentials accurate and current.

$125/month

A mid-level option with more active, ongoing profile attention.

$250/month

The most involved level of ongoing support for businesses that want their profile managed more comprehensively.

Ask About Profile Management

What this can include

  • Keeping business information accurate
  • Profile upkeep
  • Review monitoring and responses where included
  • Photos and content where included
  • Google Business Profile posts and updates where included
  • Services and profile information
  • General profile optimization and maintenance
The Difference

You're paying for the work. Not the agency around it.

Designed By Dane is an independent practice. You work directly with the person building your website — not through a chain of account managers, project managers, and designers.

That lower overhead is what keeps the pricing accessible to actual small businesses. It doesn't mean a lower standard of work — it just means the cost reflects the work itself.

Lower overhead ≠ lower standard.

FAQ

Common questions about pricing.

Next Step

Tell me what you need. I'll tell you what it costs.

You don't need to choose the perfect package before reaching out. Tell me about the business, what you already have, and what you're trying to accomplish. I'll help determine the right scope.