Your website should make it easier for someone to decide whether you're the right business to call.
I design, rebuild, and improve websites for Tacoma-area small businesses with a focus on clear services, strong trust signals, mobile usability, and a straightforward path from finding the business to contacting it.
If the visitor can't identify it immediately, they move on.
Services should be clear enough to recognize at a glance.
The service area should be easy to confirm, not hidden.
Presentation, proof, and consistency build trust quickly.
Work, photos, and reviews give the visitor something to believe.
There should be an obvious way to reach the business.
A strong local-business website removes uncertainty instead of creating more of it.
For businesses that do not yet have a useful professional website.
For websites whose structure, design, messaging, or usability no longer represents the business well.
For existing websites that have a usable foundation but need targeted improvements.
Clear services
Each service separated so a visitor can find the one that applies.
Service area
Where the business works, explained without a wall of city names.
Photos and work
Real examples where they help a customer understand the work.
Reviews and testimonials
Genuine proof, shown where it's genuinely available.
Credentials
Licensing and qualifications, where they matter to the customer.
FAQs
Answers to the questions customers ask before they reach out.
Mobile contact
Phone and form options that are easy to use on a small screen.
Visible next step
A clear path from "this looks right" to actually contacting.
Consistent information
The website and Google Business Profile telling the same story.
Not every business needs every one of these. The point is that a local website should be built around how your customers actually make a decision — not around a checklist that doesn't fit the business.
See How I Approach Website Design →A few examples of what the work actually looks like — websites built around each business, not templates.
A warm, trust-focused site built to help families understand the home and the care before they ever visit.
Visit Site Author / BrandA storytelling-led build that turns a body of work into a clear, credible online presence.
Visit Site HVAC Training / Digital ProductA functional product site that makes the offer clear and the next step obvious.
Visit SiteThe goal isn't to list every neighborhood a business might touch. It's to make the actual service area clear — so a customer glancing at the site can quickly confirm whether the business is a fit for where they are.
That usually means stating the primary area plainly, and naming the nearby communities where the work genuinely happens only if that helps a customer. For a Tacoma-area business, that might naturally include the South Sound and Pierce County more broadly, or nearby places like University Place, Lakewood, Puyallup, or Gig Harbor — where it's actually relevant.
What matters is accuracy. A website that vaguely claims to serve "everywhere" is as unhelpful as one that stuffs a page full of city names. Clear beats exhaustive.
Readable text
Sizing and spacing that work on a small screen without pinching.
Clear navigation
A menu that doesn't hide the important pages.
Tappable actions
Buttons and links sized for a thumb, not a mouse.
Easy contact options
A phone number or form that's easy to find and use.
Usable service pages
Each service readable and understandable on the go.
Strong hierarchy
The most important thing comes first, even on a small screen.
Quick understanding
A visitor can grasp what the business does within seconds.
Mobile isn't just a smaller desktop site. It still has to make the decision easy.
Accurate service-area context
Where the business works, stated plainly and truthfully.
Descriptive headings
Structure that tells both people and search engines what a page is about.
Clear service information
No confusion about what the business actually offers.
Useful location content
Location referenced where it genuinely helps a customer.
Internal linking
Related pages connected so content is easy to find and understand.
Descriptive metadata
Accurate titles and descriptions that match the page content.
Useful FAQs
Real questions answered, not filler content.
Crawlable text
Content search engines can actually read and understand.
Mobile usability
A site that works well on the device most people use.
The website is for the customer first. Search engines just need to understand it too.
Fast Launch Website
Starting at $249
For businesses that need a focused, streamlined professional website.
Custom Website Build
Starting at $499
For businesses that need a more individualized structure, content strategy, customer journey, or broader website scope.
You can manage the website yourself. There's no required Designed By Dane management subscription once the site goes live.
Normal third-party costs — platform, hosting, domain — may still exist depending on where the site lives, but those aren't tied to me.
If you'd rather not handle updates yourself, Website Management is available as an optional ongoing service. It's there when it helps, and never a condition of the build.
What you do, who you serve, and what you already have.
What's working, what isn't, and where the gaps are.
New build, rebuild, or targeted improvements — whatever fits.
Structure, messaging, and design working together.
You see the work and tell me what needs to change.
The site goes live with a clear next step for customers.
A Fast Launch Website through Designed By Dane starts at $249, and Custom Website Builds start at $499. See the pricing page for the full breakdown.
Yes. Many existing websites need targeted improvements rather than a full rebuild. I'll recommend the approach that actually fits your situation — not automatically the larger project.
No. Designed By Dane is Washington-based and works remotely with businesses in other areas as well. This page is written for Tacoma and Pierce County businesses, but the work itself isn't limited to one city.
Yes, when those pages genuinely make sense and provide useful information. I don't manufacture mass duplicate location pages just to add more pages to a site.
I build a sensible search foundation — clear structure, descriptive headings, useful content, accurate metadata, and crawlable text. That foundation doesn't guarantee a specific ranking, and I won't promise one.
Yes, optionally. You can manage the site yourself, or use Website Management if you'd rather hand off updates. There's no required subscription after launch.
I work across several supported platforms including Squarespace, Wix, GoDaddy Website Builder, and Hostinger Website Builder. The platform is chosen based on the business and the project rather than forcing every client into one system.
Yes. The website belongs to your business. I don't retain ownership to force ongoing service — you can manage the site yourself, or use optional Website Management if you'd rather have help.
Tell me what business you run, what you already have, and what isn't working the way you want it to. I'll tell you what I think makes sense.