Website Management / Designed By Dane
Your website doesn't need another full-time job attached to it.
If you'd rather not be the person responsible for every update, new page, photo change, broken link, or website improvement, I can stay involved after launch and handle the ongoing work.
For a small business, that's straightforward ongoing support — updates, maintenance, and content cleanup that keep a site accurate and current. For a larger or agency-managed website, it can go further into independent oversight, QA, and monitoring of a site with many moving parts.
Website Management is optional. Your website doesn't become a subscription because I built it.
Websites naturally accumulate outdated content over time. Old promotions, discontinued services, duplicate pages, outdated pricing, abandoned landing pages, and thin content can make it harder for visitors — and search engines — to understand what your business actually offers today.
As part of ongoing website management, I can review your site for content that should be updated, improved, consolidated, redirected, or removed entirely.
The goal isn't to simply add more pages. It's to keep the pages you already have accurate, useful, and working toward your current business goals.
Keeping your content current can also reduce conflicting information across your website and give traditional search engines — and AI-powered search tools — clearer, more accurate information about your business to interpret.
01
Refresh outdated details, pricing, services, and staff information so the site matches the business today.
02
Strengthen weak pages and thin content so each page communicates clearly and works harder.
03
Merge overlapping or duplicate content into fewer, stronger pages.
04
Point old or replaced pages to the right destination so visitors and search engines keep finding what matters.
05
Remove content that no longer serves the business or is actively confusing to visitors. Cleanup itself doesn't improve rankings — it's about clarity and accuracy.
But the website still describes the old version.
They're still sitting in your phone.
You've known about it for three months.
The answer should probably be on the website.
But you're not sure where to start.
A new service, page, team member, gallery, announcement, location, FAQ, or other business update.
None of these are usually emergencies. That's exactly why they keep getting postponed.
Website Management keeps the website aligned with the business as the business changes — and that includes reviewing what's already there, not only adding to it.
Beyond the updates I make, ongoing management can proactively identify outdated promotions, discontinued services, inaccurate pricing or business information, outdated staff details, duplicate or overlapping content, weak or thin pages, old landing pages, outdated service-area information, broken or outdated internal links, content that should be consolidated, and content that no longer provides meaningful value.
Every request is still evaluated against its actual size. Scope matters — some things fit naturally within a management plan, and some things are their own project.
A management plan covers ongoing upkeep and reasonable improvements — not everything the website could ever become.
If something is larger than the plan is meant to cover, I'll tell you before doing the work and quote it separately.
A management plan does not automatically include:
Management is an ongoing service relationship — it doesn't change who owns the website.
You retain ownership and access to the website.
The site does not become proprietary to Designed By Dane.
You can stop management without losing the website.
Third-party platform, domain, or hosting costs may still exist separately.
You can choose to manage the website yourself later.
Management is a service you pay for, not a form of ownership you rent.
You're paying me to manage the website — not renting the website from me.
If you enjoy managing your own website and rarely need help, you may not need a management plan at all.
The publicly listed Website Management plans are designed primarily for small and independently operated businesses that need reliable ongoing website support without the cost or complexity of a traditional agency relationship.
Depending on the plan, that may include content updates, targeted website improvements, search fundamentals, technical checks, visitor-behavior review, reporting, and keeping the website aligned with the business as it changes.
If your website is bigger or more complex than what a monthly plan is built for, that's a separate conversation — outlined below.
Starter
$75/month
Light ongoing upkeep
Best for businesses that mostly need occasional small updates and someone available to keep things current.
Plus
$150/month
More active website support
For businesses expecting more frequent updates, improvements, content changes, or ongoing attention.
Growth
$250/month
Ongoing improvement
For businesses that want the website worked on more actively rather than only maintained — including ongoing page improvements, content additions, structural refinements, search-foundation work where appropriate, and more active site development within plan scope.
The difference between plans is the amount and frequency of ongoing work the website needs.
If you're not sure where you fit, tell me what tends to come up each month and I'll point you toward the smallest plan that makes sense.
Custom Pricing
The monthly plans above are built around the needs of typical small-business websites. Bigger sites — multi-location, high-traffic, or with a heavy page structure — usually benefit from recurring auditing, reporting, visitor-behavior review, and more active implementation. Those are scoped to the site, not to a preset tier.
Who this is for:
What pricing is based on:
Website size, number of pages and locations, traffic, monitoring and reporting requirements, update volume, existing agency responsibilities, required turnaround, and whether I'm implementing changes or only identifying and reporting them. I'll walk you through what fits before anything is quoted.
For established businesses with larger websites, I can perform a structured content audit to identify outdated pages, duplicate or overlapping content, legacy campaigns, old service information, weak landing pages, broken internal pathways, and pages that may no longer provide meaningful value.
From there, I provide clear recommendations for what should stay, be improved, consolidated, redirected, or removed.
This is scoped to your specific website rather than assigned a fixed price — I'll walk you through what a review would involve before anything is quoted.
Services change, promotions expire, pricing changes, staff and business information change, new pages get added, old pages become irrelevant, visitor behavior shifts, and search performance changes over time. Left alone, this can make information inconsistent across a website.
Ongoing management lets me monitor and improve the website over time — rather than treating it as something that's finished permanently after a single update. Larger websites have a lot of moving parts, and even with a marketing team or agency already in place, individual problems can go unnoticed.
A page that stopped updating. A phone number that's no longer right. A promotion that ran out weeks ago. Keeping content accurate and current also gives search engines — and AI-powered search tools — clearer, more consistent information about your business.
Recurring website auditing and quality control can monitor for:
The exact scope always depends on the website and the agreement — not every engagement automatically includes everything on this list. This is positioned as ongoing website quality control and improvement, not simply a one-time audit.
Working with Designed By Dane doesn't mean firing anyone. You can keep your marketing agency, SEO company, advertising agency, web development company, or internal marketing team — and still bring in someone whose full attention is on the website itself.
Large marketing teams and agencies often manage many responsibilities. Designed By Dane can provide an additional layer of attention focused specifically on the website itself.
A complementary relationship:
You don't have to replace your agency to work with Designed By Dane.
I can identify and report issues, implement approved improvements, manage the website directly, or take on a larger website-management role when the business needs it — whether that's alongside an existing team or as the primary partner.
Analytics can tell you that a page got traffic and views. Behavioral monitoring helps reveal what visitors actually tried to do while they were there — and what got in the way.
The value isn't the tool itself. The value is monitoring how real visitors use the website, interpreting what the behavior shows, and using those findings to make targeted improvements. Microsoft Clarity may be part of how I gather that information — but the analysis and the recommendations are where the actual work is.
A visitor repeatedly interacted with an emergency-service message, revealing a missing conversion action. The page was updated with direct call/text options.
Ongoing review identified outdated or inconsistent business information that was corrected before it remained live indefinitely.
As clients add services, update policies, or change how they operate, ongoing management keeps the website aligned with the actual business.
A focused, no-cost review of your live website — identifying current issues or opportunities involving usability, content accuracy, SEO structure, conversion paths, outdated information, broken links, and overall website management.
Have a large, multi-location, or agency-managed website?
I can specifically review it for cross-page consistency, template problems, outdated content, and issues that may be falling through the cracks as the site grows.
A human — not just software — reviews your website in context. The snapshot is a free starting point that can lead into one-time improvements, ongoing management, independent oversight, or a larger custom engagement.
A one-time website update doesn't instantly change Google rankings. Search engines need time to recrawl pages, reindex changes, process updated content, discover internal-link changes, reevaluate website structure, and observe the site over time.
This is part of why ongoing engagements of roughly three to six months or longer can make more sense than treating search as a one-time cleanup. It's about ongoing monitoring, improvement, testing, and refinement — not a guarantee of a specific position in Google.
Used well, that time becomes steady, measurable improvement through monitoring, refinement, and testing — which is what ongoing engagement is for.
If you don't need ongoing Website Management, that's fine. I also take on one-time website improvements and updates when the scope makes sense — a page that needs rebuilding, a new service page, mobile cleanup, content changes, navigation issues, design improvements, homepage improvements, or another clearly defined website update.
One-time work is quoted based on what actually needs to be done.
Email me what needs updating. Include text, photos, links, or context where appropriate.
I'll confirm what needs to be done and whether it falls within the management scope.
The website gets updated.
If the change needs an appropriate adjustment, we'll refine it.
I primarily manage project and website requests through email so there is a written record of what changed, what was requested, and what still needs attention.
If you already have a website on a supported platform, I can potentially manage or improve it — regardless of who originally built it.
Existing Website Improvements
Designed By Dane can make targeted improvements to existing websites on any of these platforms. WordPress is offered for existing-site improvements and ongoing website management rather than fully custom WordPress builds.
Already have a WordPress website?
You don't necessarily need a rebuild. If your existing WordPress site is established but needs better content, stronger calls-to-action, cleaner layouts, improved mobile usability, SEO cleanup, or other targeted improvements, Designed By Dane can work with the site you already have.
Because WordPress websites can vary significantly by theme, plugins, hosting, and custom development, the site is reviewed first to determine what can be changed safely and practically — then work is scoped around what the website actually needs. Ongoing Website Management may also be available for existing WordPress sites after that review.
I'll need to look at the existing site first. Some websites are straightforward to take over; others may have technical limitations or existing setups that make management or changes impractical.
Without Someone Owning the Website Task
With Ongoing Management
The point isn't constant activity. It's accountability — knowing the website isn't quietly falling out of date.
A management client may eventually need:
If something becomes its own project, I'll tell you. We'll scope it separately before the work starts.
If you want the keys after launch and prefer to make your own changes, that's completely fine.
Website Management exists for the business owner who would rather send me the update and move on with their day.
It's convenience, not dependency.
No. Website Management is optional. Your website doesn't become a subscription because I built it — you can manage the site yourself after launch whenever you prefer.
Potentially, yes — depending on the platform and how the existing site is set up. I'll need to review the site first before confirming.
WordPress, Squarespace, Wix, GoDaddy Website Builder, and Hostinger Website Builder. WordPress is supported for existing-site improvements and website management, with existing WordPress websites reviewed first. The exact work available depends on the platform and how the site was built — I don't promise that every implementation is supportable.
Depending on the plan and scope, management can cover updates, content changes, reasonable improvements, and supported page or site work. Not every request is automatically included — larger work is scoped and quoted separately.
Ongoing management can include reviewing existing content for outdated, duplicate, or unnecessary pages and helping decide what to update, improve, consolidate, redirect, or remove. This can also be done as a one-time cleanup.
Websites change as the business does — services, pricing, staff, and promotions all evolve, and content can go stale or become inconsistent. Ongoing management keeps the site accurate, current, and easy for visitors and search engines to understand, rather than treating it as finished after one update.
Appropriate on-page or search-foundation work may be part of ongoing improvements depending on the plan and scope. A management plan does not automatically include full, ongoing SEO campaigns, and no ranking outcome is guaranteed.
Potentially, depending on the plan and scope. Larger page additions or projects may be quoted separately.
I'll tell you before doing the work and quote larger work separately.
Management terms are confirmed before service begins so you'll know exactly how the arrangement works. You retain ownership of the website regardless.
Third-party platform, hosting, domain, plugin, or software costs are separate unless specifically stated in an individual agreement.
Email-first. Sending requests by email keeps a written record of what changed, what was requested, and what still needs attention — which helps everything stay accurate.
Timing depends on the size of the request and current workload. Larger work is identified and scoped separately so expectations stay clear.
That's not a problem. Designed By Dane can work alongside your existing agency or internal team as an independent website resource — focused on the website itself — rather than replacing anyone.
Yes. Larger websites are scoped separately — auditing, QA, monitoring, visitor-behavior review, and reporting can all be adjusted to the size and complexity of the site.
Tell me what website you have, what platform it's on, and what kind of updates tend to come up.
I'll tell you whether Website Management makes sense and which level I think fits — including if I think you don't need a monthly plan at all.