Portfolio Project / Designed By Dane
Custom Wix Studio Website + Digital Brand System
April House Adult Family Home needed a website that felt as personal and welcoming as the care provided inside the home. Designed by Dane created a fully custom Wix Studio website from a blank canvas, building the site structure, responsive layouts, digital brand system, accessibility foundation, local SEO, forms, CMS-powered availability, and content architecture around the business.
The finished website gives April House a warm, professional online presence while making it easier for families to understand the home, explore care options, learn about the provider, and ask about current availability.
April House Adult Family Home needed a website that felt as personal and welcoming as the care provided inside the home. Located in Marysville, Washington, April House is an established residential care home — so the website had to feel like a home first, rather than an institutional care facility.
Designed by Dane created a fully custom Wix Studio website from a blank canvas, building the site structure, responsive layouts, digital brand system, accessibility foundation, local SEO, forms, CMS-powered availability, and content architecture around the business. The result is a warm, professional online presence that families can trust.
The digital visual system was built to support warmth, trust, dignity, professionalism, personal care, and long-term credibility — so the website reads as a comforting, established home rather than a clinical facility.
April House already had an established logo, so the goal was not to redesign the identity. Instead, Designed by Dane developed the supporting Digital Brand System around it — expanding the logo into a usable color palette, typography system, imagery direction, interface styling, accessibility rules, and visual guidelines for the website.
This is an example of Designed by Dane's Digital Brand Systems work — taking a client's existing identity and building the complete digital visual system that makes it usable and cohesive online.
More than a set of pages — the site was organized around the questions families ask when researching a care home, so the information is always where they expect it to be.
Rather than counting pages, the structure was built around the path a family takes from first impression to asking a question:
Every page supports a distinct step — helping families understand the home, explore care, build trust in the provider, and determine whether April House may be a fit.
The result is a customer journey that helps families understand the home, understand care options, build trust, view the environment, and contact the provider about availability.
The primary actions on the website are Ask About Availability and Learn About Care — guiding families from understanding to a direct next step.
The setting, the environment, and the feel of living at April House come first.
Care & Services organizes what's available in a way families can actually compare.
An owner-operator-led home that balances credentials with personal story.
A clear path to understand current availability and contact the home directly.
April House was not built from a template. Designed by Dane designed and built the entire website from scratch in Wix Studio — creating original layouts, custom cards, and a fully bespoke experience for the home.
From the global header and footer to the mobile navigation and hover interactions, the entire build was custom. Each breakpoint — desktop, tablet, and mobile — was optimized specifically rather than inherited from a template.
Accessibility considerations and testing were incorporated throughout the build, and the site was given a strong SEO foundation so families searching for care can find it.
The result is a clean, well-structured foundation for local search rather than a promise of any particular ranking.
A website build can mean many things. April House shows how the full range of a custom build — design, strategy, structure, and the supporting mechanics — comes together for one trust-based business.
Designed and built from a blank canvas — original layouts, cards, and interactions rather than an adapted template.
The complete digital visual system developed around the client's existing logo — color, type, imagery, and interface styling.
Desktop, tablet, and mobile layouts each optimized specifically rather than inherited from a template.
Room availability managed through a content management system, plus custom forms with form automation for a smoother intake process.
Accessibility considerations and testing throughout, paired with a strong local SEO foundation for families searching for care nearby.
Different businesses need different websites. April House shows what's possible when a fully custom build is paired with a thoughtful digital brand system — designed around the business rather than a template.
A fully custom Wix Studio website paired with a digital brand system for an established Adult Family Home in Marysville, Washington. See website design in Marysville.
April House
An established Adult Family Home.
Marysville, WA
Serving families across the area.
Custom Wix Studio
Built from a blank canvas, not a template.
Live & Launched
Transferred and live for the client.
The completed site was transferred to the client — full ownership and control of their website and brand system.
The finished site is live, serving families searching for care in Marysville, Washington.
The finished website is live and serving families in Marysville, Washington. Combined with the digital brand system built around the client's existing logo, April House now has a warm, professional online presence that feels like home first.